issues wooing women, and it gets worse among white voters and even worse among white male not college-educated voters. and so he -- but here's the thing, where do those guys matter? they matter in iowa, ohio, new hampshire, and that's why they're trying to close that gap. i'm not sure that talking about almost exclusively women's issues at their convention was the way to do that for democrats, but that's why you see, for instance, barack obama doing a radio interview. he doesn't do that many interviews, but he did one specifically in iowa about replacement refs which is, no doubt, a way to speak to that group and say i understand the things you care about. jon: yeah. and the president even sent out a tweet yesterday advocating that the refs get back to work. simon, the white males tend, trended toward president obama in 2008, but they swung back hard to the republican side in the 2010 elections. is there any indication that they're going to go back to obama this time? >> well, in the data in the last few weeks, i think one of the reasons you've seen the democrats rise across the board and part